Columbia psychology prof Sheena S. Iyengar explores how culture is implicit in the choices we make each day in her book, The Art of Choosing (Twelve, 25.95). She explains the motivations behind the choices we make, and how those choices cannot be made devoid of a cultural or social context.
Great read for global organizations and companies that need to draw people of diverse cultures together to resolve problems or create products. Iyengar urges the practice of finding shared values within a diverse climate of people and focus on reaching a common ground to make decisions and choices.
A clear and concise breakdown of the process of choice.
No comments:
Post a Comment